Testimonial from GL

For some time I have been working on creating a new company to commercialize solar energy technology developed at the Australian National University.  I had visited the Professor involved on two occasions while I was in Australia, but was not achieving much in terms of moving forward with the project given my many other responsibilities and activities.

The primary reason I sought Mr Gaetani’s coaching was to being more focus to the solar energy project. A second, unrelated goal, that I worked with Massimo on was to lose weight and adopt a healthier eating regime.   I found the coaching sessions extremely helpful.

For one thing, they forced me to stop, evaluate where I was, and make a short term and long term plan. They helped me to be more conscious of time passing, and to maintain a sense of urgency for my next actions. Mr Gaetani’s experience in senior roles in business also clearly helped, with suggestions and insights he could offer.

Mr Gaetani is an extremely confident, positive, and energetic person, his energy is extremely motivating especially when I was feeling negative about the project, after having suffered a setback.  Simply having someone with a senior level of experience interested in my progress, and with the time to discuss the challenges I was facing, in a confidential setting, was extremely supportive for me.   In the first six months of coaching, I pulled together the first presentations explaining the technology, worked with the Professor in Australia to perform competitive analysis against the current “industry darling” highly funded startup  competitor, and presented this information to VCs in the UK and the US. I have pulled in the services of a Stanford MBA graduate who is now working with me on a business plan. While of course I always want things to be moving faster, I am quite pleased with my progress as this is a part time activity, and this is vastly more rapid progress than before I started the coaching.   For the other goals, I have lost 6kg in weight, given up coffee, and now eat at home regularly instead of always eating out. That is a very pleasing accomplishment.

GL, high tech consultant and entepreneur – Cambridge

Posted under Testimonials

This post was written by MaGa Coaching on 16 Jan 2009


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