Testimonial for Business Coaching package:

I was fortunate enough to have a series of coaching sessions with Massimo of MaGa Coaching and found the whole experience both useful and enlightening.

There are many details to running, organising and promoting a business some of which are easy to ignore or ‘do later’. The great thing about having a business coach is he is able to put into perspective the most important areas that you need to look at in order to build your business.  Massimo did this with  great skill.  This, in turn, increased my motivation  and even though there was no one forcing me to cover all the points from each of the last sessions, the fact that I was paying for them gives even more incentive.

I now have a series of extremely useful tools that I can use to increase the profitability and size of my business – these are invaluable and though I may have been aware of them, it took Massimo to structure them and bring them to the fore front of my mind.

I would thoroughly recommend using Massimo.  His experience is wide ranging, if you think that he can help you – he can !

Mark Taylor – Company Director – Green Clean Limited – Cambridge

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Please join us at the David Lloyd Leisure Centre on the 7 Oct 2009 between 9:30 and 3:30pm for this exclusive workshop.  MaGa workshops offer to all delegates the possibility of gaining hands-on experience on a broad range of topics.  The formula used by all of our workshops is to coach people toward the various topics explained rather being trained or lectured.

Please check the workshop page and book your place here.

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I approached Massimo Gaetani of MaGa Coaching following a period of my life where my business was suffering due to a number of situations that were progressively getting out my control.  Reduced performance in my day to day activities was causing continuous delays to my customer service in spite of working up to 12 hours per day, 7 days peer week.  I felt to be in a spiralling situation and it was difficult to identify a way out: this was causing stress and anxiety that was also affecting my personal life.

Working with Massimo was an amazing experience.  He helped me to analyze the current situation and formulate a challenging albeit achievable plan that started to take shape within a few weeks from the beginning.  I was surprised by how I managed to move to a situation that I found frustrating and with little possibilities into a new one, with an incredible amount of energy and with a thriving business.

I am now running my business by working very few hours a day, no more than 5 days per week. I delegated 80% of selected tasks to my assistants and I am working on my business instead of in it: my sales and customer service are at their historical best and I recently decided to start a new venture for which I engaged MaGa Coaching for a new coaching package.  Given the success I had from the situation described above, I strongly believe that this new project will be a winning one too.

I recommend without hesitation Massimo and MaGa Coaching for any circumstance where you feel you would like to achieve more in your business, whether it is more money, time, effectiveness or resource management: for me it was a true performance booster and I am still wondering how it happened.  We all have great potential and coaching is instrumental to unleash it.

G. Franco – Entrepreneur in Luxury Holiday Villas – Liverpool (UK).

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As the festive season approaches and everybody is busy with their Christmas shopping it becomes natural for many to sort out and complete just the essential tasks while postponing the rest to the New Year.  Don’t we all feel as if, in the New Year, days will have 30 hours and weeks will be 10 days long?  We are all convinced that we can catch up with all things we left behind and postponed.  A sad fact of life is that many plans do not even get into execution mode or, when they do, they get overridden by more urgent activities: by mid or late January we are back at square one.

New Year’s resolution for some businesses might be the implementation that new strategy, growing sales, cutting costs, gaining market share, improving morale, resolving personal conflicts, launching new products and contributing to an early end of this recession.

Personally we want to be better organized, loose those extra pounds accumulated with excessive drinking and eating, spend more time with friends and family and even having time to plan that long awaited holiday.  In the current economic climate we might have to plan about dealing with redundancy and finding a new job.

Setting goals, powerful goals, for your business and life is difficult and it is even more difficult to focus and achieve them when we have busy lives with lots of interferences.  A promise you made to yourself it is often a commitment that can be ignored when you feelfading away the energy that initially inspired it.

This is why an increasing number of individuals from all walks of life seek help from a professional coach. Being a specialist in setting goals, helping you to formulate and define them so that they can be inspiring for you, the coach can improve dramatically your focus and ensure you will achieve or even surpass your expectations.  Each goal should be realistic, e.g. you know you can achieve it, but at the same time it should be stretching your will, e.g. if it is easy to achieve there will be no challenge in going for it and little satisfaction once you achieved it.  Whether the goal is business or life related it is important to set proper strategies to define how it will be achieved and build, week after week, a set of actions to be completed toward the goal achievement.  Professional coaching, with its inspiring and self learning approach, truly involves you and your commitment to a more successful career, business and personal life.

At MaGa Coaching we are offering our experience and expertise to people in senior management positions that would like to achieve more in their professional life and in their company together with individuals that are equally inspired in achieving more and look for professional help to do so.

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Coaching has been around for some time, many decades: the term is usually very common and well understood when talking about sports coaching. At the same time definitions like life coaching, personal coaching, business coaching and executive coaching are much more recent in history: many people fail to recognise the term or have a very vague, often incorrect, idea about what that mean. While in the US the concept of personal coaching has been around for 20 years or more the in UK and the rest of Anglophone countries people with 10 years of experience are considered absolute gurus.

The sport coach is usually not the super expert or the retired champion: he is somebody that surely knows the sport but also has the right knowledge, techniques and personality to inspire and motivate the people he/she is coaching. We know of football, tennis, rugby or other sport coaches and some of them are real celebrities: behind a great champion or team is always a great coach.

A professional personal coach is an individual that usually mixes a broad background of experiences with one, often several, coaching qualifications that allow him/her to coach effectively a range of clients. Some coaches specialize in very specific subjects like career or self esteem while others tend to have a more general approach. In my experience business and executive coaches need to have the right management background, in order to have a common language with their client when coaching is centred on business.

Coaching, in its simple definition, is about asking questions, the right questions to help the client doing the appropriate thinking around his/her situation that often involves a dilemma his/she is trying to solve. For these reasons a coach should refrain from giving advice. Advice is my solution to your issue: you might like the advice and take it on board but it is proven that in the long term real solutions are the ones you identify by yourself. Once the right solution or direction has been identified then coaching is about action, getting the client to commit to a set of actions that will help delivering the results and achieving the goal.

So if you have a friend, a colleague or a relative that says “I would (should) really loose weight (or do more exercise, or socialize more or sell more) but…I cannot (I don’t have time, it’s the wrong moment)” then the right suggestion might be: “sounds like you need a coach”.

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