Another success for Make More Money While Working Less workshop

mmmwwl200911The Make More Money While Working Less (MMMWWL) workshop was held on the 11 November at the David Lloyd Leisure Centre and once more it exceeded the original expectations of both organisers and delegates.

MMMWWL was developed, targeting owners of SME and professionals, to cover two main areas:

  • essential business management tools to better understand and quantify how one’s company is doing, offering several alternatives about how to improve profitability and reduce working hours at the same time;
  • essential coaching tools and techniques to address typical hurdles that can affect the smooth day to day business and can seriously hinder one’s performance at work.

A total of 7 entrepreneurs from business as diverse as graphic design, car finance and building attended the workshop. The various delegates had the opportunity, throughout the workshop, to share their key topics and address different aspects of their work.  They all managed to learn some valuable methodologies to assess and improve the way they run their businesses.

The workshop was delivered by Massimo Gaetani, Business and Executive Coach and Managing Director for MaGa coaching. Massimo was once more very impressed by the motivation and determination that was driving the group: the level of participation to the workshop and the exchange of ideas was very high for the whole duration of the workshop.  He commented:

“the content we delivered was dense and fast paced, offering broad variety of concepts: although each person arrived with a clear starting point for their own business they all received key information that will have a strong impact on the way they run their respective companies.  Given the success of this workshop we are now planning others in 2010 while we are still collecting participants for the next one planned for December.   Once more we had a proof that these workshops are an excellent tool to connect and engage in highly targeted conversations with our audience, while helping them to boost the way they run their businesses”.

Maga Coaching offers qualified expert coaching services in Cambridge, nationally and internationally: whether you are a solopreneur, a professional or manager in a SME you will benefit of the top quality expertise and bespoke service offered by MaGa Coaching.

Please have a look at the video with some of the testimonials:


Posted under Events, News, Testimonials, Video

This post was written by MaGa Coaching on 16 November 2009

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Two new exclusive workshops from MaGa Coaching

Please join us at the David Lloyd Leisure Centre on the 11 Nov 2009 and 2 Dec 2009 between 9:30 and 1:00pm for these exclusive workshops.  Each workshop will have a maximum of 12 participants so please book your place a.s.a.p. to avoid disappointment:

  • Make More Money While Working Less to address specific issues about how to better run a business and increase your profitability
  • Coaching Skills for Business and Life to learn how to better deal with various issues like motivation, procrastination, focus and direction.

MaGa workshops offer to all delegates the possibility of gaining hands-on experience on a broad range of topics.  The formula used by all of our workshops is to coach people toward the various topics explained rather being trained or lectured.

Please check our events page for more details book your place here.

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This post was written by MaGa Coaching on 19 October 2009

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Make More Money While Working Less workshop: a success to be repeated

Copyright © Kristi Dunlap 2009The Make More Money While Working Less (MMMWWL) workshop was held on the 7 October at the David Lloyd Leisure Centre and it turned up to exceed its original expectations from several points of view.

MMMWWL was developed to cover two main areas, targeting owners of SME:

  • essential business management tools to better understand and quantify how one’s company is doing, offering several alternatives about how to improve profitability and reduce working hours at the same time;
  • essential coaching tools and techniques to address typical situations that create obstacles to the smooth day to day business and can seriously hinder one’s performance at work.

A total of 13 entrepreneurs and senior representatives from business as diverse as translation services, psychology consultancy, will writing and software development attended the workshop.  The various delegates all arrived with their key topics and were focusing on different aspects of their work: they all left with some valuable tools to improve the way they run their businesses.

The workshop was delivered by Massimo Gaetani, Business and Executive Coach and Managing Director for MaGa coaching.  Massimo was very impressed by the highly engaged and motivated group of delegates who were actively participating to the workshop for its whole duration.  He commented:

“we delivered a large amount of content and a broad variety of concepts: each person had obviously a different agenda but it was obvious that they were all receiving key information, very relevant for their business.  Given the success of this workshop we are now planning others for the coming months.  We are convinced that these workshops will become a standard tool to connect and engage in highly targeted conversations with our audience”.

Maga Coaching offers qualified expert coaching services in Cambridge, nationally and internationally: whether you are a solopreneur, a professional or manager in a SME you will benefit of the top quality expertise and bespoke service offered by MaGa Coaching.

Please read below some of the testimonials and watch the video:

“Massimo neatly sequences ideas for increasing revenue with identifying and dealing with obstacles to implementing them. He presents with enthusiasm throughout.  By the end of the workshop, I felt more confident and comfortable about increasing my income”

Graham House – Osteomyologists – Cambridge

“Coming away and reflecting from the workshop has been an extremely positive and thought provoking experience. Massimo has a very unique, interesting and easy understanding approach to coaching. He actively incourages a non traditional way of educating allowing the participant/s to form their own conclusions yet has the ability to provide guidance in a very contructive manner and is able to communicate a wide variety of topics and people”

James Stacey – Green Electrics – Kings Lynn


Posted under Events, News, Video

This post was written by MaGa Coaching on 15 October 2009

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11 questions to ask before hiring a business coach

More and more people are nowadays becoming accustomed to the idea that businesses can be coached and effectively helped to enhance their performance, in a broad range of business management areas.  As the market is still totally unregulated many people are defining themselves coaches overnight without feeling the need of proper training.  This could have serious consequences for you and your business if you happen to hire one of these cowboys.  So if you are considering using the skills of a business coach to help you and your business to be more successful I am listing here are some questions to assess his/her experience and credibility:

  1. what coaching qualifications do you hold?
  2. what can I get from my business while being coached by you?
  3. on what topics can you advise me about my business?
  4. what areas of my business can you coach?
  5. will I be coached on one area at a time?
  6. in what areas do you specialise?
  7. how long have you been coaching for?
  8. how many clients have you coached to date?
  9. have you coached a similar business before?
  10. what is your background before you started coaching?
  11. do you offer packages or do you charge on a on going basis?

Listed below are some acceptable answers you could be getting; your personal expectations will have a key role in deciding what is acceptable for you:

  1. I hold a Business Coaching Training Certificate from Results Coaching System” or “I qualified as a coach from the Coaching Academy”.  Anybody can start selling his/her services without really being a qualified coach: unfortunately many people are currently doing it.  Having a qualification from a recognised and respectable coaching training institution will guarantee you to be dealing with a real coach not just somebody who defines himself/herself a coach.
  2. anything realistically achievable that you are willing to commit time and resources to” or “it will depend on what you would like to achieve”: coaching will help you to move from a current situation to an expected, measurable and tangible  outcome.  In any case the coach cannot know, before hand, what your business needs; you are the only person that should be taking the decision about where your business should be going.  Feel sound suspicious if the coach speculates on the expected outcome.
  3. as a coach I don’t advise, I ask questions and help you to find your own answers”: coaching is all about asking questions and not advising.  A person that advises is not a coach but perhaps a mentor, consultant or trainer.
  4. business  coaching can help businesses owners to work on a broad range of areas, such as sales, marketing, operations, customer care, soft skills, conflict resolution, motivation, personal performance of individuals and teams: the question is… what areas would you like to be coached on?”: the main role for the coach is to inspire you on your decisions about what to do and ensuring that it gets done, ensuring accountability.
  5. I usually help my clients to set 2-3 goals in different areas to ensure of keeping them  fully engaged in the business coaching process: it can happen that certain weeks there will be more progress on one goal than another;  in any case you will be involved, nearly on a daily basis, in some activities that are about your progress toward your goals”: working on a single goal can be prone to times when no progress in being made and it can cause a drop in motivation.
  6. I work primarily with owners and senior managers of small and medium businesses that would like to boost their performance and take their business to the next level”: it’s always advisable dealing with somebody that has clear idea of a specific positioning for his job.
  7. “I have been coaching for 3 and half years, full time for the last 2”: coaching is a relatively new profession and the few top qualified coaches in the UK have been coaching for just a bit more that ten years.  Therefore 2-3 years experience can be considered a substantial and reliable level of expertise, particularly if supported by a serious business management background.
  8. I worked to date with 13 businesses and on average they increased their profits by 23% in 6 months
  9. yes, a company operating in the same field and with similar size and turnover” or “I have never worked specifically with companies similar to yours: nonetheless the fundamental of coaching and business management are the same”: while most people would expect the first answer to be ideal the second one fits perfectly a  coaching scenario.  If you consider that coaching is all about you and your business, without suggestions or advises, the hands on experience with a similar company is not as relevant as you might expect.
  10. I have over 15 years of management experience in junior, senior and board positions in small to large enterprises”: It is essential for a business coach to have some solid hands-on experience in running businesses in a senior role.  Ideally a mix of experience in different sectors and sizes of companies will help the coach to have a richer background that will enable him/her to be more adaptable to your business.  This kind of experience helps the coach to bond quickly and naturally with the client because they can speak the same business jargon.
  11. I offer several packages like business, executive and personal coaching based on 12 sessions developed over 3 to 6 months”: open ended contracts, where you start one day and don’t know when you finish, are reflecting the working methodology of therapists: they are also encouraging the coach to keep you engaged as long as possible in order to make more money off you.

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This post was written by massimo on 3 October 2009

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Testimonial from Franco G.

I approached Massimo Gaetani of MaGa Coaching following a period of my life where my business was suffering due to a number of situations that were progressively getting out my control.  Reduced performance in my day to day activities was causing continuous delays to my customer service in spite of working up to 12 hours per day, 7 days peer week.  I felt to be in a spiralling situation and it was difficult to identify a way out: this was causing stress and anxiety that was also affecting my personal life.

Working with Massimo was an amazing experience.  He helped me to analyze the current situation and formulate a challenging albeit achievable plan that started to take shape within a few weeks from the beginning.  I was surprised by how I managed to move to a situation that I found frustrating and with little possibilities into a new one, with an incredible amount of energy and with a thriving business.

I am now running my business by working very few hours a day, no more than 5 days per week. I delegated 80% of selected tasks to my assistants and I am working on my business instead of in it: my sales and customer service are at their historical best and I recently decided to start a new venture for which I engaged MaGa Coaching for a new coaching package.  Given the success I had from the situation described above, I strongly believe that this new project will be a winning one too.

I recommend without hesitation Massimo and MaGa Coaching for any circumstance where you feel you would like to achieve more in your business, whether it is more money, time, effectiveness or resource management: for me it was a true performance booster and I am still wondering how it happened.  We all have great potential and coaching is instrumental to unleash it.

G. Franco – Entrepreneur in Luxury Holiday Villas – Liverpool (UK).

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This post was written by MaGa Coaching on 6 August 2009

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Interview at Belfry Hotel July 2009

Massimo Gaetani, MaGa Coaching’s CEO, was recently interviewed by Mark Peters and the Star Radio team during a seminar on Social Networking run by Ian McKendrick, a Cambridge based entrepreneur, consultant and social networking evangelist.

Massimo first describes here a few issues about coaching a business and what people can get out of it and then the important aspect of social networking to promote his business.   Enjoy the view:

Maga Coaching Interview 22nd July 2009 from Mark Peters on Vimeo.

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This post was written by MaGa Coaching on 5 August 2009

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Get a free coaching session

MaGa Coaching has recently been accepted to be listed in the Suppliers Brokerage directory and awarded EVoucher status from Business Link East.

If you are about to start a new business or running a newly formed company, trading for less than 12 months, you could be entitled to a 2 hours coaching session under the EVoucher scheme that includes all sort of business advise and services, including coaching.   The coaching session can be geared around analysing your current business situation and to define goals about the future of your company to be.

For more information please contact Massimo Gaetani, MD of MaGa Coaching, on 07879 610111 or Email him at massimo@magacoaching.co.uk

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This post was written by MaGa Coaching on 8 July 2009

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Improve your business performance and get paid for it

Wouldn’t be great to have the possibility of improving your business and get funded to do that? If your organisation has between 5 and 249 staff, you may be eligible for a Government grant of £1,000 to spend on leadership & management training, coaching or mentoring.

Business and Executive Coaching are excellent tools to boost your business performance and they have proven record of delivering an absolute minimum of 200% ROI.  Coaching helps your company to be more profitable while ensuring a smoother running of your day-to-day business and ultimately delivering higher morale among employees.  It is now possible, for a broader range of companies, to get the Government to fund part of this investment.

Have you ever asked if:

  • The senior managers in your company are role models that are inspiring and motivating staff through changes?
  • Anybody in your business could be helped with their management style?
  • Is your knowledge or your business skills up to date?
  • Are you holding your business back by not delegating and following the old rule that states: “If you want to do something right, do it yourself”?

The Train-to-Gain scheme was recently reviewed and it is now extended to all organizations that:

  • Are private, franchise, public and voluntary bodies.
  • Have between 5 and 249 employees. This is for the whole company, not an individual site.
  • Did not benefit from Leadership and Management grant in the last 12 months.

While the train to gain scheme is applicable to a broad range of coaching, mentoring and training services available to employees in any position within their organization the Leadership and Management section states that:

Train to Gain can help your business:

  • get the essential skills to boost your business performance
  • improve your business efficiency and increase profits
  • help your staff grow in motivation and confidence

To benefit of this service, once checked your eligibility, simply identify a suitable provider for the service you are interested in and then contact the local train-to-gain office.

MaGa Coaching offers a broad range of coaching service to business owners, senior executives and teams.  Please enquire today and check how we can boost your business performance.

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This post was written by MaGa Coaching on 5 February 2009

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Setting Goals for Your New Year’s Resolution?

As the festive season approaches and everybody is busy with their Christmas shopping it becomes natural for many to sort out and complete just the essential tasks while postponing the rest to the New Year.  Don’t we all feel as if, in the New Year, days will have 30 hours and weeks will be 10 days long?  We are all convinced that we can catch up with all things we left behind and postponed.  A sad fact of life is that many plans do not even get into execution mode or, when they do, they get overridden by more urgent activities: by mid or late January we are back at square one.

New Year’s resolution for some businesses might be the implementation that new strategy, growing sales, cutting costs, gaining market share, improving morale, resolving personal conflicts, launching new products and contributing to an early end of this recession.

Personally we want to be better organized, loose those extra pounds accumulated with excessive drinking and eating, spend more time with friends and family and even having time to plan that long awaited holiday.  In the current economic climate we might have to plan about dealing with redundancy and finding a new job.

Setting goals, powerful goals, for your business and life is difficult and it is even more difficult to focus and achieve them when we have busy lives with lots of interferences.  A promise you made to yourself it is often a commitment that can be ignored when you feelfading away the energy that initially inspired it.

This is why an increasing number of individuals from all walks of life seek help from a professional coach. Being a specialist in setting goals, helping you to formulate and define them so that they can be inspiring for you, the coach can improve dramatically your focus and ensure you will achieve or even surpass your expectations.  Each goal should be realistic, e.g. you know you can achieve it, but at the same time it should be stretching your will, e.g. if it is easy to achieve there will be no challenge in going for it and little satisfaction once you achieved it.  Whether the goal is business or life related it is important to set proper strategies to define how it will be achieved and build, week after week, a set of actions to be completed toward the goal achievement.  Professional coaching, with its inspiring and self learning approach, truly involves you and your commitment to a more successful career, business and personal life.

At MaGa Coaching we are offering our experience and expertise to people in senior management positions that would like to achieve more in their professional life and in their company together with individuals that are equally inspired in achieving more and look for professional help to do so.

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This post was written by massimo on 19 December 2008

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Help for business management: consultant or coach?

Many businesses, from sole traders to medium and large organizations, are taking measures against the recession facing us. Some of them will thrive, others will carry on business as usual and others, perhaps a percentage larger than average, will eventually close down.

Those directors and business owners who are analysing their businesses to formulate a strategic plan are often encountering some recurring, well known problems:

  • Inadequate organization that sometimes duplicates tasks, costs and generates inefficiency
  • Malfunctioning communication that causes information overflow for certain people and lack of information for others
  • Inefficient management that often lacks on focus and correct prioritization of tasks
  • Personal conflicts that cause friction and further lowers the already strained morale.

In many cases hiring an external professional (EP) to help with current management issues has its advantages:

  • The EP can offer a detached view to problems and the daily routine that most employees and managers usually have
  • The EP will be unaffected by the “we always did this way” kind of mentality
  • The EP will be willing to solve problems and sort out the causes involved in them irrespectively of historical events within the organization

For many years the a business consultant was synonymous with the above indicated EP. More recently a growing number of professionals moved toward a different way of helping companies and their business: becoming a business coach.  A business coach can help identifying, addressing and solving company problems. This is done by supporting the business owner or the management team to implement a solution that suits their company, management style and available resources in terms of people and capital.

A consultant, whether an independent freelance or part of a consultancy firm, tends to be highly specialized and specific in the tasks to be carried out. Nonetheless many people that used a consultant for their organization have complained about one main aspect of consultancy practice: consultants are in fact analyzing problems very well, with tools and methodologies that are not necessarily obvious or well known, but then they deliver a report that states what wrong and eventually how to address it. Another aspect of consultancy that can be often overlooked is the quality of people found in the organization they are consulting. Not every manager or entrepreneur has the same business school preparation that most consultants have. The suggested solutions might be difficult if not impossible to implement with the available resources and so the whole plan falls apart.

In a coaching approach problems are truly solved by the manager or the executive being coached. The coach will not simply suggest a solution expecting an automatic implementation. In fact suggesting is definitely the last thing that coaching offers: it supports the client to reach the solution with a structured and properly organized conversation, guiding the client to take action and ensuring these actions deliver the expected results.

While consultants are an excellent way of addressing business issues and problems providing specialized help in very specific sectors the business coach will help focussing on existing, perhaps under utilized skills and talent pulling the solution from the inside, in a very cost effective way.

Posted under Articles

This post was written by massimo on 27 November 2008

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