I approached Massimo Gaetani of MaGa Coaching following a period of my life where my business was suffering due to a number of situations that were progressively getting out my control.  Reduced performance in my day to day activities was causing continuous delays to my customer service in spite of working up to 12 hours per day, 7 days peer week.  I felt to be in a spiralling situation and it was difficult to identify a way out: this was causing stress and anxiety that was also affecting my personal life.

Working with Massimo was an amazing experience.  He helped me to analyze the current situation and formulate a challenging albeit achievable plan that started to take shape within a few weeks from the beginning.  I was surprised by how I managed to move to a situation that I found frustrating and with little possibilities into a new one, with an incredible amount of energy and with a thriving business.

I am now running my business by working very few hours a day, no more than 5 days per week. I delegated 80% of selected tasks to my assistants and I am working on my business instead of in it: my sales and customer service are at their historical best and I recently decided to start a new venture for which I engaged MaGa Coaching for a new coaching package.  Given the success I had from the situation described above, I strongly believe that this new project will be a winning one too.

I recommend without hesitation Massimo and MaGa Coaching for any circumstance where you feel you would like to achieve more in your business, whether it is more money, time, effectiveness or resource management: for me it was a true performance booster and I am still wondering how it happened.  We all have great potential and coaching is instrumental to unleash it.

G. Franco – Entrepreneur in Luxury Holiday Villas – Liverpool (UK).

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In sport having a coach is fact given for granted in order to guarantee performance, focussed effort, attention to details and continuous stretching of your personal motivation to succeed.  Many of the top performers in the show business or in politics are using more or less regularly the expertise of a professional personal coach.  A growing number of large companies and organizations are instilling a coaching culture as a definitive turn from the classic regimented management style based on control and command.

A survey, run by the International Coaching Federation, has revealed a number of highly positive results out of a sample of over 200 business owners, professionals and managers that used coaching.  The main role of the coach was: 84.8 % sounding board, 78.1% motivator, 56.7% friend and 50.5% mentor.  Among the outcomes of coaching we can see:  67.6% higher level of self-awareness, 62.4% smarter goal-setting, 60.5% more balanced life and 57.1% lower stress levels.  The typical issues addressed by the coach we can list: 84.5 % time management, 74.3% career guidance, 73.8% business advice and 58.6% relationship / family issues.

In business people have historically used various sources of education and personal skill to fill the gap between what is expected from their employer or clients and what their natural performance is.  There are obviously many multi skilled people that can plan, organize, manage, sell, invoice, recover credits and grow their business all alone.

As their business grows also the need for more and more specialized skill increases and the single business owner or the partners involved in the business tend to run out of their personal skills. From time to time we all acknowledge the need of a:

• Solicitor to prepare and check business contracts or to manage some unfortunate litigations with clients and supplier
• Accountant to prepare the company accounts and tax return
• HR expert for employment matters
• Marketing expert for PR, adverts, promotion
• Computer support to guarantee an efficient and smooth running of our computer systems

The list can be a lot longer depending on the circumstances: it is accepted and common understanding that for a large number of specialized services you will ask for the expertise of a person or company that offers and guarantees success in a particular area.

At the same time when it’s about personal performance, organization, time management, motivation and people management there is a general assumption that these skills can be learnt in the field, with little or no formal preparation or training. A professional executive coach can help you focussing on the two or perhaps three areas you would like to boost or improve in your current job and support you to achieve excellence.

So as a conclusion to this post I would suggest the following.  If we are asking “who needs a coach?” the answer could be: “most people that want to excel in what they are doing”.

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