How coaching can help your business

Massimo Gaetani during the workshop

Massimo Gaetani during the workshop

The workshop “Coaching Skills for Business and Life” (CSBL), organised by MaGa Coaching,  was held on the 2 December at the David Lloyd Leisure Centre and once more it exceeded the original expectations of both organisers and delegates.

CSBL was developed, targeting owners of SME and professionals, to cover three main areas:

  • essential coaching tools and techniques to address typical hurdles that can affect your smooth day to day business and can seriously hinder your performance at work.
  • hints about maintaining focus and motivation high, both in yourself and the people you are managing
  • basic understanding of how stress, frustration and anxiety develop and a hints about avoiding them

A total of 7 entrepreneurs from business as diverse as software development, electrical services and low power computer manufacturing attended CSBL.  They all had the opportunity, throughout the workshop, to share their key topics and address different aspects of their work. They all managed to learn some valuable methodologies to assess and improve the way they run their businesses.

The workshop was delivered by Massimo Gaetani, Business and Executive Coach and Managing Director for MaGa coaching. Massimo was once more very impressed by the motivation and determination that was driving the group: the level of participation to the workshop and the exchange of ideas was stunning throughout the whole duration of the workshop. He commented:

“we delivered dense and fast paced content, offering broad variety of concepts that for most people were totally new: given their responses and feedback all delegates received key information that will have a strong impact on the way they run their respective companies. Given the success of this workshop we are now planning others in 2010.  Once more we had the proof that these workshops are excellent tools to connect and engage in highly targeted conversations with our audience, while helping them to boost the way they run their businesses”.

Maga Coaching offers qualified expert coaching services in Cambridge, nationally and internationally: whether you are a solopreneur, a professional or manager in a SME you will benefit of the top quality expertise and bespoke service offered by MaGa Coaching.

Please have a look at the video with some of the testimonials:


Posted under Events, News, Testimonials, Video

This post was written by MaGa Coaching on 4 December 2009

Tags: , , , ,

Another success for Make More Money While Working Less workshop

mmmwwl200911The Make More Money While Working Less (MMMWWL) workshop was held on the 11 November at the David Lloyd Leisure Centre and once more it exceeded the original expectations of both organisers and delegates.

MMMWWL was developed, targeting owners of SME and professionals, to cover two main areas:

  • essential business management tools to better understand and quantify how one’s company is doing, offering several alternatives about how to improve profitability and reduce working hours at the same time;
  • essential coaching tools and techniques to address typical hurdles that can affect the smooth day to day business and can seriously hinder one’s performance at work.

A total of 7 entrepreneurs from business as diverse as graphic design, car finance and building attended the workshop. The various delegates had the opportunity, throughout the workshop, to share their key topics and address different aspects of their work.  They all managed to learn some valuable methodologies to assess and improve the way they run their businesses.

The workshop was delivered by Massimo Gaetani, Business and Executive Coach and Managing Director for MaGa coaching. Massimo was once more very impressed by the motivation and determination that was driving the group: the level of participation to the workshop and the exchange of ideas was very high for the whole duration of the workshop.  He commented:

“the content we delivered was dense and fast paced, offering broad variety of concepts: although each person arrived with a clear starting point for their own business they all received key information that will have a strong impact on the way they run their respective companies.  Given the success of this workshop we are now planning others in 2010 while we are still collecting participants for the next one planned for December.   Once more we had a proof that these workshops are an excellent tool to connect and engage in highly targeted conversations with our audience, while helping them to boost the way they run their businesses”.

Maga Coaching offers qualified expert coaching services in Cambridge, nationally and internationally: whether you are a solopreneur, a professional or manager in a SME you will benefit of the top quality expertise and bespoke service offered by MaGa Coaching.

Please have a look at the video with some of the testimonials:


Posted under Events, News, Testimonials, Video

This post was written by MaGa Coaching on 16 November 2009

Tags: , , , , ,

Two new exclusive workshops from MaGa Coaching

Please join us at the David Lloyd Leisure Centre on the 11 Nov 2009 and 2 Dec 2009 between 9:30 and 1:00pm for these exclusive workshops.  Each workshop will have a maximum of 12 participants so please book your place a.s.a.p. to avoid disappointment:

  • Make More Money While Working Less to address specific issues about how to better run a business and increase your profitability
  • Coaching Skills for Business and Life to learn how to better deal with various issues like motivation, procrastination, focus and direction.

MaGa workshops offer to all delegates the possibility of gaining hands-on experience on a broad range of topics.  The formula used by all of our workshops is to coach people toward the various topics explained rather being trained or lectured.

Please check our events page for more details book your place here.

Posted under Events, News

This post was written by MaGa Coaching on 19 October 2009

Tags: , , , , , , ,

11 questions to ask before hiring a business coach

More and more people are nowadays becoming accustomed to the idea that businesses can be coached and effectively helped to enhance their performance, in a broad range of business management areas.  As the market is still totally unregulated many people are defining themselves coaches overnight without feeling the need of proper training.  This could have serious consequences for you and your business if you happen to hire one of these cowboys.  So if you are considering using the skills of a business coach to help you and your business to be more successful I am listing here are some questions to assess his/her experience and credibility:

  1. what coaching qualifications do you hold?
  2. what can I get from my business while being coached by you?
  3. on what topics can you advise me about my business?
  4. what areas of my business can you coach?
  5. will I be coached on one area at a time?
  6. in what areas do you specialise?
  7. how long have you been coaching for?
  8. how many clients have you coached to date?
  9. have you coached a similar business before?
  10. what is your background before you started coaching?
  11. do you offer packages or do you charge on a on going basis?

Listed below are some acceptable answers you could be getting; your personal expectations will have a key role in deciding what is acceptable for you:

  1. I hold a Business Coaching Training Certificate from Results Coaching System” or “I qualified as a coach from the Coaching Academy”.  Anybody can start selling his/her services without really being a qualified coach: unfortunately many people are currently doing it.  Having a qualification from a recognised and respectable coaching training institution will guarantee you to be dealing with a real coach not just somebody who defines himself/herself a coach.
  2. anything realistically achievable that you are willing to commit time and resources to” or “it will depend on what you would like to achieve”: coaching will help you to move from a current situation to an expected, measurable and tangible  outcome.  In any case the coach cannot know, before hand, what your business needs; you are the only person that should be taking the decision about where your business should be going.  Feel sound suspicious if the coach speculates on the expected outcome.
  3. as a coach I don’t advise, I ask questions and help you to find your own answers”: coaching is all about asking questions and not advising.  A person that advises is not a coach but perhaps a mentor, consultant or trainer.
  4. business  coaching can help businesses owners to work on a broad range of areas, such as sales, marketing, operations, customer care, soft skills, conflict resolution, motivation, personal performance of individuals and teams: the question is… what areas would you like to be coached on?”: the main role for the coach is to inspire you on your decisions about what to do and ensuring that it gets done, ensuring accountability.
  5. I usually help my clients to set 2-3 goals in different areas to ensure of keeping them  fully engaged in the business coaching process: it can happen that certain weeks there will be more progress on one goal than another;  in any case you will be involved, nearly on a daily basis, in some activities that are about your progress toward your goals”: working on a single goal can be prone to times when no progress in being made and it can cause a drop in motivation.
  6. I work primarily with owners and senior managers of small and medium businesses that would like to boost their performance and take their business to the next level”: it’s always advisable dealing with somebody that has clear idea of a specific positioning for his job.
  7. “I have been coaching for 3 and half years, full time for the last 2”: coaching is a relatively new profession and the few top qualified coaches in the UK have been coaching for just a bit more that ten years.  Therefore 2-3 years experience can be considered a substantial and reliable level of expertise, particularly if supported by a serious business management background.
  8. I worked to date with 13 businesses and on average they increased their profits by 23% in 6 months
  9. yes, a company operating in the same field and with similar size and turnover” or “I have never worked specifically with companies similar to yours: nonetheless the fundamental of coaching and business management are the same”: while most people would expect the first answer to be ideal the second one fits perfectly a  coaching scenario.  If you consider that coaching is all about you and your business, without suggestions or advises, the hands on experience with a similar company is not as relevant as you might expect.
  10. I have over 15 years of management experience in junior, senior and board positions in small to large enterprises”: It is essential for a business coach to have some solid hands-on experience in running businesses in a senior role.  Ideally a mix of experience in different sectors and sizes of companies will help the coach to have a richer background that will enable him/her to be more adaptable to your business.  This kind of experience helps the coach to bond quickly and naturally with the client because they can speak the same business jargon.
  11. I offer several packages like business, executive and personal coaching based on 12 sessions developed over 3 to 6 months”: open ended contracts, where you start one day and don’t know when you finish, are reflecting the working methodology of therapists: they are also encouraging the coach to keep you engaged as long as possible in order to make more money off you.

Posted under Articles

This post was written by massimo on 3 October 2009

Tags: , , , , ,

Testimonial from Ian Paterson

After losing my job in the credit crunch last year my life became unstable and my debts became unmanageable.  As time went on without being able to find another position I found my professional confidence also waning.   MaGa Coaching helped me by encouraging me to refocus on those key areas of my life that I was neglecting.  In turn this focus boosted my motivation both personally and professionally.  Although I now have the job that I wanted and I am in a strong position personally, I will still continue to use MaGa Coaching in order to maintain this self awareness and direction.

Ian Paterson

Business Development Manager – Voice Commerce Group – Cambridge

Posted under Testimonials

This post was written by MaGa Coaching on 14 September 2009

Tags: , , , ,

Testimonial from Franco G.

I approached Massimo Gaetani of MaGa Coaching following a period of my life where my business was suffering due to a number of situations that were progressively getting out my control.  Reduced performance in my day to day activities was causing continuous delays to my customer service in spite of working up to 12 hours per day, 7 days peer week.  I felt to be in a spiralling situation and it was difficult to identify a way out: this was causing stress and anxiety that was also affecting my personal life.

Working with Massimo was an amazing experience.  He helped me to analyze the current situation and formulate a challenging albeit achievable plan that started to take shape within a few weeks from the beginning.  I was surprised by how I managed to move to a situation that I found frustrating and with little possibilities into a new one, with an incredible amount of energy and with a thriving business.

I am now running my business by working very few hours a day, no more than 5 days per week. I delegated 80% of selected tasks to my assistants and I am working on my business instead of in it: my sales and customer service are at their historical best and I recently decided to start a new venture for which I engaged MaGa Coaching for a new coaching package.  Given the success I had from the situation described above, I strongly believe that this new project will be a winning one too.

I recommend without hesitation Massimo and MaGa Coaching for any circumstance where you feel you would like to achieve more in your business, whether it is more money, time, effectiveness or resource management: for me it was a true performance booster and I am still wondering how it happened.  We all have great potential and coaching is instrumental to unleash it.

G. Franco – Entrepreneur in Luxury Holiday Villas – Liverpool (UK).

Posted under Testimonials

This post was written by MaGa Coaching on 6 August 2009

Tags: , , , ,

Who needs a coach?

In sport having a coach is fact given for granted in order to guarantee performance, focussed effort, attention to details and continuous stretching of your personal motivation to succeed.  Many of the top performers in the show business or in politics are using more or less regularly the expertise of a professional personal coach.  A growing number of large companies and organizations are instilling a coaching culture as a definitive turn from the classic regimented management style based on control and command.

A survey, run by the International Coaching Federation, has revealed a number of highly positive results out of a sample of over 200 business owners, professionals and managers that used coaching.  The main role of the coach was: 84.8 % sounding board, 78.1% motivator, 56.7% friend and 50.5% mentor.  Among the outcomes of coaching we can see:  67.6% higher level of self-awareness, 62.4% smarter goal-setting, 60.5% more balanced life and 57.1% lower stress levels.  The typical issues addressed by the coach we can list: 84.5 % time management, 74.3% career guidance, 73.8% business advice and 58.6% relationship / family issues.

In business people have historically used various sources of education and personal skill to fill the gap between what is expected from their employer or clients and what their natural performance is.  There are obviously many multi skilled people that can plan, organize, manage, sell, invoice, recover credits and grow their business all alone.

As their business grows also the need for more and more specialized skill increases and the single business owner or the partners involved in the business tend to run out of their personal skills. From time to time we all acknowledge the need of a:

  • Solicitor to prepare and check business contracts or to manage some unfortunate litigations with clients and supplier
  • Accountant to prepare the company accounts and tax return
  • HR expert for employment matters
  • Marketing expert for PR, adverts, promotion
  • Computer support to guarantee an efficient and smooth running of our computer systems

The list can be a lot longer depending on the circumstances: it is accepted and common understanding that for a large number of specialized services you will ask for the expertise of a person or company that offers and guarantees success in a particular area.

At the same time when it’s about personal performance, organization, time management, motivation and people management there is a general assumption that these skills can be learnt in the field, with little or no formal preparation or training. A professional executive coach can help you focussing on the two or perhaps three areas you would like to boost or improve in your current job and support you to achieve excellence.

So as a conclusion to this post I would suggest the following.  If we are asking “who needs a coach?” the answer could be: “most people that want to excel in what they are doing”.

Posted under Articles

This post was written by massimo on 24 April 2009

Tags: , , ,