Testimonial from Ian Paterson

After losing my job in the credit crunch last year my life became unstable and my debts became unmanageable.  As time went on without being able to find another position I found my professional confidence also waning.   MaGa Coaching helped me by encouraging me to refocus on those key areas of my life that I was neglecting.  In turn this focus boosted my motivation both personally and professionally.  Although I now have the job that I wanted and I am in a strong position personally, I will still continue to use MaGa Coaching in order to maintain this self awareness and direction.

Ian Paterson

Business Development Manager – Voice Commerce Group – Cambridge

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This post was written by MaGa Coaching on 14 September 2009

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Testimonial from Liz Burton-King

Massimo Gaetani is an inspiring, focussed and confident coach.  I attended a one day group session which centred on helping those in educational settings to address some common issues and develop strategies to tackle them.

It turned out that we were all interested in the coaching technique itself, which was revealed to be a cohesive, non-confrontational way of dealing with barriers to our own self-fulfillment.

I left with a clearer view of the questions to ask myself, and am now better equipped to deal with situations in my work and personal life that previously would simply have made me quietly cross. I am supremely confident that if your business needs to clarify its aims, ambitions and methodology, Massimo would help you unlock your potential and leave you feeling much better placed to deal with the challenges that come your way.

Liz Burton-King – Ipswich

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This post was written by MaGa Coaching on 10 August 2009

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Testimonial from Franco G.

I approached Massimo Gaetani of MaGa Coaching following a period of my life where my business was suffering due to a number of situations that were progressively getting out my control.  Reduced performance in my day to day activities was causing continuous delays to my customer service in spite of working up to 12 hours per day, 7 days peer week.  I felt to be in a spiralling situation and it was difficult to identify a way out: this was causing stress and anxiety that was also affecting my personal life.

Working with Massimo was an amazing experience.  He helped me to analyze the current situation and formulate a challenging albeit achievable plan that started to take shape within a few weeks from the beginning.  I was surprised by how I managed to move to a situation that I found frustrating and with little possibilities into a new one, with an incredible amount of energy and with a thriving business.

I am now running my business by working very few hours a day, no more than 5 days per week. I delegated 80% of selected tasks to my assistants and I am working on my business instead of in it: my sales and customer service are at their historical best and I recently decided to start a new venture for which I engaged MaGa Coaching for a new coaching package.  Given the success I had from the situation described above, I strongly believe that this new project will be a winning one too.

I recommend without hesitation Massimo and MaGa Coaching for any circumstance where you feel you would like to achieve more in your business, whether it is more money, time, effectiveness or resource management: for me it was a true performance booster and I am still wondering how it happened.  We all have great potential and coaching is instrumental to unleash it.

G. Franco – Entrepreneur in Luxury Holiday Villas – Liverpool (UK).

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This post was written by MaGa Coaching on 6 August 2009

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Testimonial from John Payne

John took part to one day workshop about “using coaching at work”: here is his testimonial:

I was very sceptical about coaching at the beginning of the day but was totally convinced of its merits by lunchtime.

Certainly has equipped me with the skills to move my department forward.

John Payne, Head of Food Technology, Chantry High School.

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This post was written by MaGa Coaching on 3 August 2009

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Testimonial from SRH

Having experienced a number of changes in my life over a relatively short period of time, I found myself at a particular low point in terms of confidence and self esteem and in need of some direction and focus, I wasn’t sure how I would achieve this until Massimo of Maga coaching was recommended to me.

As a ‘successful’ and ambitous Finance Executive working in the Pharma industry, I was keen for the focus of the coaching to be on areas of both my personal and professional life. For the latter, I feel the coaching supported my progress towards this, this was certainly evident as I was promoted within weeks of completing the coaching sessions and believe I am now in the right mindset to excel further and achieve my career goals.

From the initial meeting I felt comfortable with the informal yet professional approach, this continued throughout the coaching period. His coaching methods, of clearly defining personalised goals and a logical set of actions to achieve them, met my expectations and enabled me to get my life back on track. What I didn’t expect was how quickly this came about – I started to notice changes in myself within the first few weeks of coaching. These improvements continued throughout the coaching period to the current day.

So where am I now? Well post coaching there have been improvements in many aspects of my life including; entering into a relationship, enhanced career prospects, larger circle of friends and overall and most importantly I’m happy and confident again! So if you are looking a personal/executive coach then I can without reservation recommend Maga Coaching.

SRH, Finance Executive

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This post was written by MaGa Coaching on 8 March 2009


Testimonial from GL

For some time I have been working on creating a new company to commercialize solar energy technology developed at the Australian National University.  I had visited the Professor involved on two occasions while I was in Australia, but was not achieving much in terms of moving forward with the project given my many other responsibilities and activities.

The primary reason I sought Mr Gaetani’s coaching was to being more focus to the solar energy project. A second, unrelated goal, that I worked with Massimo on was to lose weight and adopt a healthier eating regime.   I found the coaching sessions extremely helpful.

For one thing, they forced me to stop, evaluate where I was, and make a short term and long term plan. They helped me to be more conscious of time passing, and to maintain a sense of urgency for my next actions. Mr Gaetani’s experience in senior roles in business also clearly helped, with suggestions and insights he could offer.

Mr Gaetani is an extremely confident, positive, and energetic person, his energy is extremely motivating especially when I was feeling negative about the project, after having suffered a setback.  Simply having someone with a senior level of experience interested in my progress, and with the time to discuss the challenges I was facing, in a confidential setting, was extremely supportive for me.   In the first six months of coaching, I pulled together the first presentations explaining the technology, worked with the Professor in Australia to perform competitive analysis against the current “industry darling” highly funded startup  competitor, and presented this information to VCs in the UK and the US. I have pulled in the services of a Stanford MBA graduate who is now working with me on a business plan. While of course I always want things to be moving faster, I am quite pleased with my progress as this is a part time activity, and this is vastly more rapid progress than before I started the coaching.   For the other goals, I have lost 6kg in weight, given up coffee, and now eat at home regularly instead of always eating out. That is a very pleasing accomplishment.

GL, high tech consultant and entepreneur – Cambridge

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This post was written by MaGa Coaching on 16 January 2009


Testimonial from ARHM

I used to be good at my job, and liked it. I’m now superb at my job and love it! I’m also fitter and girls dig me! And it’s all down to confidence. I was skeptical when I started coaching…sort of remain so now I’ve finished; I’m unsure where it started and ended. Perhaps it doesn’t? If you think you can do more with yourself…but haven’t yet found the way… I would recommend trying out coaching from MaGa Coaching.

ARHM, life science publicist – PR agency – London

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This post was written by MaGa Coaching on 12 September 2008


Testimonial from Caroline Middlebrook

When I first met Massimo of MaGa Coaching I was at an extremely low point in my life and I didn’t even know how to get through each day, let alone achieve any goals. At first I didn’t even think that the coaching could help me as I just couldn’t see myself following through with any of it.

However, Massimo gently guided me through the process and I just took baby steps at first but after a few weeks I was able to pick up the pace and with his help I achieved all of my goals ahead of schedule!

Massimo was always extremely understanding and encouraging throughout the coaching sessions and was always looking for new ways in which he could help me.

Caroline Middlebrook, Internet Marketer

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This post was written by MaGa Coaching on 2 August 2008


Testimonial from PH

As a busy professional I have to make an effort to continually improve and develop my business processes and growing product portfolio. A company has to maintain the key assets it has invested much time and money in, or else they rust away and become worthless. So, each of us is valuable.

Over the years I have attended numerous coaching activities and mentored my staff in gaining and growing confidence. Having “seen it and done it” many a time before, I was refreshed to meet Massimo of MaGa Coaching and learn of his focused approach. I have found over the years that there are few good guides and when you meet them you are struck by how easily and simply they do wonders, creating such simplicity with such economy of effort. Massimo walks the talk.

Personal coaching is just such a journey and for me it was all about “personal branding” – for you it may be different – where I already had all the skills but needed a hand to make it all fit together successfully. It did.

Personal change is difficult to do, however experienced and skilled you may be. Developing the change with a skilled and flexible personal coach worked well for me, especially with a hectic agenda to work around. I gather I am not alone there. Anyway, whatever you do next, think about who and what you are investing in. Then talk with Massimo and sense the difference of a real ‘Sensei'”.

PH, VP of marketing – network consultancy – Cambridge

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This post was written by MaGa Coaching on 7 April 2008


Testimonial from HLT

Before my coaching sessions with Massimo of MaGa Coaching I had toyed with the idea of doing an MBA course. For two years I researched courses and attempted applications but then ultimately did not follow them through due to a lack of belief in my own abilities.

Just weeks after starting my coaching sessions with Massimo I had made a formal application to my chosen business school and before the end of our 12 sessions had been offered a place. Something I had toyed with for years happened within weeks of my coaching. If I had not had my coaching sessions then I am sure this ambition would still be just floating around in my head and not have become a reality.

I would strongly recommend Massimo to anyone looking for a top-notch coach. Massimo is a genuine and very positive person. He is an exceptional coach and has been fantastic to work with, helping me to achieve clarity and the confidence to move forward.

HLT, production director – publishing company – Cambridge

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This post was written by MaGa Coaching on 5 March 2008