Make More Money While Working Less workshop: a success to be repeated

Copyright © Kristi Dunlap 2009The Make More Money While Working Less (MMMWWL) workshop was held on the 7 October at the David Lloyd Leisure Centre and it turned up to exceed its original expectations from several points of view.

MMMWWL was developed to cover two main areas, targeting owners of SME:

  • essential business management tools to better understand and quantify how one’s company is doing, offering several alternatives about how to improve profitability and reduce working hours at the same time;
  • essential coaching tools and techniques to address typical situations that create obstacles to the smooth day to day business and can seriously hinder one’s performance at work.

A total of 13 entrepreneurs and senior representatives from business as diverse as translation services, psychology consultancy, will writing and software development attended the workshop.  The various delegates all arrived with their key topics and were focusing on different aspects of their work: they all left with some valuable tools to improve the way they run their businesses.

The workshop was delivered by Massimo Gaetani, Business and Executive Coach and Managing Director for MaGa coaching.  Massimo was very impressed by the highly engaged and motivated group of delegates who were actively participating to the workshop for its whole duration.  He commented:

“we delivered a large amount of content and a broad variety of concepts: each person had obviously a different agenda but it was obvious that they were all receiving key information, very relevant for their business.  Given the success of this workshop we are now planning others for the coming months.  We are convinced that these workshops will become a standard tool to connect and engage in highly targeted conversations with our audience”.

Maga Coaching offers qualified expert coaching services in Cambridge, nationally and internationally: whether you are a solopreneur, a professional or manager in a SME you will benefit of the top quality expertise and bespoke service offered by MaGa Coaching.

Please read below some of the testimonials and watch the video:

“Massimo neatly sequences ideas for increasing revenue with identifying and dealing with obstacles to implementing them. He presents with enthusiasm throughout.  By the end of the workshop, I felt more confident and comfortable about increasing my income”

Graham House – Osteomyologists – Cambridge

“Coming away and reflecting from the workshop has been an extremely positive and thought provoking experience. Massimo has a very unique, interesting and easy understanding approach to coaching. He actively incourages a non traditional way of educating allowing the participant/s to form their own conclusions yet has the ability to provide guidance in a very contructive manner and is able to communicate a wide variety of topics and people”

James Stacey – Green Electrics – Kings Lynn


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This post was written by MaGa Coaching on 15 October 2009

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Testimonial from Mark Sizer

Testimonial left re: the workshop Make More Money While Working Less, October 2009:

Great workshop, simple strategies that will help me run my business more efficiently, wish I had found Maga Coaching a couple of years ago when I was starting-out, would highly recommend it to any small business starting up.

Mark Sizer – Redlocks

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This post was written by MaGa Coaching on 13 October 2009

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11 questions to ask before hiring a business coach

More and more people are nowadays becoming accustomed to the idea that businesses can be coached and effectively helped to enhance their performance, in a broad range of business management areas.  As the market is still totally unregulated many people are defining themselves coaches overnight without feeling the need of proper training.  This could have serious consequences for you and your business if you happen to hire one of these cowboys.  So if you are considering using the skills of a business coach to help you and your business to be more successful I am listing here are some questions to assess his/her experience and credibility:

  1. what coaching qualifications do you hold?
  2. what can I get from my business while being coached by you?
  3. on what topics can you advise me about my business?
  4. what areas of my business can you coach?
  5. will I be coached on one area at a time?
  6. in what areas do you specialise?
  7. how long have you been coaching for?
  8. how many clients have you coached to date?
  9. have you coached a similar business before?
  10. what is your background before you started coaching?
  11. do you offer packages or do you charge on a on going basis?

Listed below are some acceptable answers you could be getting; your personal expectations will have a key role in deciding what is acceptable for you:

  1. I hold a Business Coaching Training Certificate from Results Coaching System” or “I qualified as a coach from the Coaching Academy”.  Anybody can start selling his/her services without really being a qualified coach: unfortunately many people are currently doing it.  Having a qualification from a recognised and respectable coaching training institution will guarantee you to be dealing with a real coach not just somebody who defines himself/herself a coach.
  2. anything realistically achievable that you are willing to commit time and resources to” or “it will depend on what you would like to achieve”: coaching will help you to move from a current situation to an expected, measurable and tangible  outcome.  In any case the coach cannot know, before hand, what your business needs; you are the only person that should be taking the decision about where your business should be going.  Feel sound suspicious if the coach speculates on the expected outcome.
  3. as a coach I don’t advise, I ask questions and help you to find your own answers”: coaching is all about asking questions and not advising.  A person that advises is not a coach but perhaps a mentor, consultant or trainer.
  4. business  coaching can help businesses owners to work on a broad range of areas, such as sales, marketing, operations, customer care, soft skills, conflict resolution, motivation, personal performance of individuals and teams: the question is… what areas would you like to be coached on?”: the main role for the coach is to inspire you on your decisions about what to do and ensuring that it gets done, ensuring accountability.
  5. I usually help my clients to set 2-3 goals in different areas to ensure of keeping them  fully engaged in the business coaching process: it can happen that certain weeks there will be more progress on one goal than another;  in any case you will be involved, nearly on a daily basis, in some activities that are about your progress toward your goals”: working on a single goal can be prone to times when no progress in being made and it can cause a drop in motivation.
  6. I work primarily with owners and senior managers of small and medium businesses that would like to boost their performance and take their business to the next level”: it’s always advisable dealing with somebody that has clear idea of a specific positioning for his job.
  7. “I have been coaching for 3 and half years, full time for the last 2”: coaching is a relatively new profession and the few top qualified coaches in the UK have been coaching for just a bit more that ten years.  Therefore 2-3 years experience can be considered a substantial and reliable level of expertise, particularly if supported by a serious business management background.
  8. I worked to date with 13 businesses and on average they increased their profits by 23% in 6 months
  9. yes, a company operating in the same field and with similar size and turnover” or “I have never worked specifically with companies similar to yours: nonetheless the fundamental of coaching and business management are the same”: while most people would expect the first answer to be ideal the second one fits perfectly a  coaching scenario.  If you consider that coaching is all about you and your business, without suggestions or advises, the hands on experience with a similar company is not as relevant as you might expect.
  10. I have over 15 years of management experience in junior, senior and board positions in small to large enterprises”: It is essential for a business coach to have some solid hands-on experience in running businesses in a senior role.  Ideally a mix of experience in different sectors and sizes of companies will help the coach to have a richer background that will enable him/her to be more adaptable to your business.  This kind of experience helps the coach to bond quickly and naturally with the client because they can speak the same business jargon.
  11. I offer several packages like business, executive and personal coaching based on 12 sessions developed over 3 to 6 months”: open ended contracts, where you start one day and don’t know when you finish, are reflecting the working methodology of therapists: they are also encouraging the coach to keep you engaged as long as possible in order to make more money off you.

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This post was written by massimo on 3 October 2009

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Massimo Gaetani interviewed by Radio 209 Cambridge

MaGa Coaching’s MD, Massimo Gaetani, was recently interviewed by Davina and Scratch  during their Drive105 show on Radio 209 http://www.209radio.co.uk , a local community Radio that broadcasts from Cambridge on 105 FM.

In this interview Massimo first explains various aspects of coaching and then he coaches Scratch on a simple dilemma just to explain how coaching can work.

Please listen to the interview here:

Radio209 – Massimo Gaetani’s Interview

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This post was written by MaGa Coaching on 21 September 2009

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Testimonial from Ian Paterson

After losing my job in the credit crunch last year my life became unstable and my debts became unmanageable.  As time went on without being able to find another position I found my professional confidence also waning.   MaGa Coaching helped me by encouraging me to refocus on those key areas of my life that I was neglecting.  In turn this focus boosted my motivation both personally and professionally.  Although I now have the job that I wanted and I am in a strong position personally, I will still continue to use MaGa Coaching in order to maintain this self awareness and direction.

Ian Paterson

Business Development Manager – Voice Commerce Group – Cambridge

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This post was written by MaGa Coaching on 14 September 2009

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Make More Money While Working Less – Workshop Oct 2009

Please join us at the David Lloyd Leisure Centre on the 7 Oct 2009 between 9:30 and 3:30pm for this exclusive workshop.  MaGa workshops offer to all delegates the possibility of gaining hands-on experience on a broad range of topics.  The formula used by all of our workshops is to coach people toward the various topics explained rather being trained or lectured.

Please check the workshop page and book your place here.

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This post was written by MaGa Coaching on 3 September 2009

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Everybody needs a coach

In this short video Eric Schmidt, CEO of Google, states how and why everybody needs a coach and, quite coincidentally, I agree with him:

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This post was written by massimo on 3 September 2009

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9 questions to ask before hiring a personal coach

coachCoaching has become a fashionable profession.  More and more people are now considering normal the idea that a coach can effectively help them to move from a current situation to an expected outcome within their life and business.  This new trend has also inspired many people to call themselves coaches while they are not.  So if you are considering hiring a personal coach to help your self development you could use the following questions to assess his/her experience and credibility:

  1. what coaching qualifications do you hold?
  2. what can I achieve from being coached from you?
  3. how can you advise me about my life?
  4. on what areas can you coach me?
  5. in what areas do you specialise?
  6. how long have you been coaching for?
  7. who are your clients at the moment?
  8. what is your background before you started coaching?
  9. do you offer packages or do you charge on a on going basis?

I will list below some acceptable answers you might get and that you can compare to your personal expectations:

  1. I hold and Intensive Coaching Training Certificate from Results Coaching System” or “I qualified as a coach from the Coaching Academy”: coaching is at the moment unregulated.  Anybody can start selling his/her time as a coach and unfortunately many people out there are currently doing it.  Having a qualification from a recognised training institution will guarantee you to be dealing with a real coach not just somebody who defines himself/herself a coach.
  2. Anything realistically achievable that you are willing to commit time and resources to” or “it will depend on what you would like to achieve”: coaching can help you to move from a current situation to an expected outcome.  In any case the coach cannot know before hand what you would like and can achieve from the coaching.  It should sound suspicious if he/she speculates on the expected outcome.
  3. As a coach I refrain from advising, I ask questions and help you to find your own answers”: coaching is about asking questions and not advising.  A coach that advises is not a coach but perhaps a mentor, consultant or trainer.
  4. “As a personal coaching I can help most individuals in a broad number of areas, such as personal performance, improving social, romantic and business relationships, parenting, weight management, finance, housing, project management, personal achievement, midlife crisis and motivation: the question is what areas would you like to be coached on?”: different coaches will offer perhaps different answers.
  5. I work primarily with personal clients, private individuals, who are usual in management or professional roles that would like to achieve more from their life”: it’s preferable dealing with somebody that has clear idea of who his/her clients are and that chooses to work just with them rather than a person that works with anybody who comes along.
  6. Have been coaching for 3 years, full time for the last 18 months”: coaching is a relatively new profession and the top qualified coaches in the UK have been coaching for just a bit more that ten years.  Therefore 2-3 years experience is considered a good and reliable level of expertise.
  7. following our code of ethics I cannot disclose who my clients are: I occasionally mention situations and coaching conversations while I always keep my client’s identity confidential”  Beware of a coach who lists their clients’ names.
  8. I have 10 years experience in training and education” or “I have over 15 years of management experience in both junior, senior and board positions in small to large enterprises”: some coaches have a background in HR or psychology and build on that; at the same time coaching is a methodology to deal with issues that goes beyond the actual background so any solid work experience will be a great start for a professional willing to become a coach.
  9. I offer several packages like personal, business and executive based on 12 sessions developed over 3 to 6 months”: open ended payment schemes where you start one day without a clear idea of when you finish are reflecting the working methodology of therapists: they are also encouraging the coach to keep you engaged as long as possible in order to make more money off you.

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This post was written by massimo on 28 August 2009

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Testimonial from Liz Burton-King

Massimo Gaetani is an inspiring, focussed and confident coach.  I attended a one day group session which centred on helping those in educational settings to address some common issues and develop strategies to tackle them.

It turned out that we were all interested in the coaching technique itself, which was revealed to be a cohesive, non-confrontational way of dealing with barriers to our own self-fulfillment.

I left with a clearer view of the questions to ask myself, and am now better equipped to deal with situations in my work and personal life that previously would simply have made me quietly cross. I am supremely confident that if your business needs to clarify its aims, ambitions and methodology, Massimo would help you unlock your potential and leave you feeling much better placed to deal with the challenges that come your way.

Liz Burton-King – Ipswich

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This post was written by MaGa Coaching on 10 August 2009

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Testimonial from Franco G.

I approached Massimo Gaetani of MaGa Coaching following a period of my life where my business was suffering due to a number of situations that were progressively getting out my control.  Reduced performance in my day to day activities was causing continuous delays to my customer service in spite of working up to 12 hours per day, 7 days peer week.  I felt to be in a spiralling situation and it was difficult to identify a way out: this was causing stress and anxiety that was also affecting my personal life.

Working with Massimo was an amazing experience.  He helped me to analyze the current situation and formulate a challenging albeit achievable plan that started to take shape within a few weeks from the beginning.  I was surprised by how I managed to move to a situation that I found frustrating and with little possibilities into a new one, with an incredible amount of energy and with a thriving business.

I am now running my business by working very few hours a day, no more than 5 days per week. I delegated 80% of selected tasks to my assistants and I am working on my business instead of in it: my sales and customer service are at their historical best and I recently decided to start a new venture for which I engaged MaGa Coaching for a new coaching package.  Given the success I had from the situation described above, I strongly believe that this new project will be a winning one too.

I recommend without hesitation Massimo and MaGa Coaching for any circumstance where you feel you would like to achieve more in your business, whether it is more money, time, effectiveness or resource management: for me it was a true performance booster and I am still wondering how it happened.  We all have great potential and coaching is instrumental to unleash it.

G. Franco – Entrepreneur in Luxury Holiday Villas – Liverpool (UK).

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This post was written by MaGa Coaching on 6 August 2009

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